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Empire Plastic Covers (1959–1965) Empire Home Services (1965–2002) | |
Private | |
Industry | Home Improvement |
---|---|
Founded | 1959; 61 years ago |
Founder | Seymour Cohen |
Headquarters | |
Products | Carpet Hardwood Flooring Laminate Flooring Ceramic Flooring Vinyl Flooring Window Treatments Area Rugs |
Parent | H.I.G. Capital(2016–present) |
Website | www.empiretoday.com |
Empire Today, LLC is a Northlake, Illinois-based home improvement and home furnishing company, specializing in installed carpet, flooring, and window treatments. The company operates in more than 75 metropolitan areas in the United States. Empire Today was founded in 1959 by Seymour Cohen in partnership with Jonathan Samuel Beute.
Empire Today, Makes Beautiful New Floors Easy. Call 877-799-9131 for Carpet, Laminate, Hardwood, Vinyl, or Tile flooring. Empire is the easiest way to get the best value and a professional experience. Call 877-799-9131 to Schedule a FREE In-Home Estimate and samples will be brought right to your home. Empire Today, Your Right Choice For Flooring. With Empire Today® you can be sure you’re getting your money’s worth – and then some. Our quality, name-brand Empire flooring products are created to provide your home with years of beauty and performance.
Empire Today was named the country's #1 or #2 Specialty Flooring Retailer (in total dollar amount of sales) from 2007 to 2010 by Floor Covering Weekly.[1]
History[edit]
Prior logo from 2008 to 2014.
Empire Today LLC (commonly referred as Empire Today) was founded by entrepreneur Seymour Cohen in 1959 as Empire Plastic Covers, a private, family-owned business in Chicago from a small office space. Cohen decided to expand the company's product line in response to growing customer request. In 1965, Empire Plastic Covers changed its name to Empire Home Services, adding carpet to their product line. Over the years, Empire's product line grew, as did the company's national presence. In November 2002, the company was sold and then in December 2002, adopted its current name: Empire Today.
Advertising[edit]
Empire Today's advertising is prevalent in areas serviced by the company, throughout major urban areas across North America. The company's prominent television and web ads feature the recognizable 'Empire Man' character.
Empire Man[edit]
The 'Empire Man' was introduced in 1978 as a live action character and later adapted into a popular animated person that has grown to become a cultural icon.[2] The 'Empire Man' has been seen internationally in commercials and other media, has spawned a line of collectible bobblehead dolls and inspired the Chicago Cubs to declare an official 'Empire Day' at Wrigley Field in 2007.[3]
The 'Empire Man' was portrayed on television by Lynn Hauldren, a former ad executive, from 1978 through 2011. After Empire Today retired the live character in favor of a computer-animated version, Hauldren continued to provide voiceovers for the ads until his death in 2011. Some of the commercials with his voice are still airing.[4]
Contrary to popular belief, the 'Empire Man' was not the company's owner nor was he one of the installers. In the late 1970s, Hauldren was one of the advertising copywriting forces behind the Empire brand. The company's owner during the time requested that he serve as the on-air talent for the spots after unsuccessfully auditioning several other people for the role.[citation needed] Hauldren also wrote and recorded the tune used as the company's famous jingle.[citation needed]
Advertising jingle[edit]
Empire Today's advertising jingle, which has been broadcast since 1977, is a widely recognized theme.[5] The jingle is simply a small mixed gender vocal group singing out the digits of the telephone number. The original Chicago-centered version was only the seven-digit number:
- '588-2300, Em-pire!'
In 1988, Empire Today added 3 extra digits to the number so their number would be (312) 588 2300 but when the number showed up on their adverts, they did not sing the 312 bit. Instead, they would sing the number but then the 312 appeared after singing 'Em-pire!' here is what it would look like when sang:
'588 2300Em-pire!(312) 588 2300'
As the chain expanded nationally in 2000 (though it was first used in Chicago in 1996 to compensate for the Chicago area's surge in area codes from just 312 to the current nine, beginning in 1989, and just after the suburban 708/847 1996 split), the same tune was used, but with an 800 number prefix added for the company's toll-free number:
- '800-588-2300, Em-pire!'
After changing its name to Empire Today on December 23, 2002, the new name was added to the jingle, which resulted in a sped-up version of the song so 'Today' could be included. Starting in 2003, the jingle reverted to the original, but with the Empire Man saying 'today' at the end ('800-588-2300, Em-pire Today!').
Empire Carpet recycling program[edit]
In 2011, Empire Today implemented a carpet and padding recycling program to minimize the environmental impact of their day-to-day operations. All of the padding removed by Empire Today's installers that can be recycled, will be recycled as part of their program in cooperation with Carpet America Recovery Effort (CARE) and Carpet Landfill Elimination And Recycling (CLEAR). In first quarter 2011, Empire piloted the program in select areas, and the program is currently operational in more than 25 of Empire's service areas. Since the program's inception, over eight million pounds of carpet and padding have been recycled, according to Empire's waste tonnage reporting.[6]
References[edit]
- ^'Top 50 Retailers 2010'. Floor Covering Weekly. 2010. p. 6. Archived from the original on 2011-07-21. Retrieved 2019-04-20.
- ^'Empire Today's icon character 'Empire Man' celebrates 30th anniversary'. Weatherford Democrat. 2007-07-18. Archived from the original on 2013-02-09. Retrieved 2008-01-29.
- ^'Empire Today Honored at Historic Wrigley Field - Chicago Cubs Declare 'Empire Day''. Home Renovation Guide. 2007-08-17. Archived from the original on 2009-06-20. Retrieved 2008-01-15.
- ^'Chicagoland Memories'. Lisa's Web World. Retrieved 2 March 2006.
- ^'About Us'. Empire Today, LLC. Retrieved 31 July 2008.
- ^'Empire Carpet Recycling'. Empire Today Recycling Program. Retrieved 2019-04-20.
External links[edit]
Retrieved from 'https://en.wikipedia.org/w/index.php?title=Empire_Today&oldid=942576940'
Empire Today vs Lowes
At some time or other, all building owners will need to replace indoor flooring, regardless of whether it is Carpet, vinyl, tiles or laminate. This has resulted in many of them performing Empire Today vs. Lowes comparisons when it comes to searching for the widest range of flooring products at the best possible prices. Both of these companies offer a great range of products at prices that are competitive.
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Ask what is Included
Customers who are doing an Empire Today vs. Lowes comparison when shopping for carpet or other types of flooring need to inquire what is included in the pricing that is being advertised. In many cases, promotional offers may not include installation or stocks of a particular product may be limited. It is also essential for customers to find out whether they will need to arrange for their old flooring to be disposed of, as not all companies are offering this service anymore – those that do will often charge additionally for it, as dumping fees in many cities have risen tremendously over the past few years.
Compare Online Reviews
Before choosing where to shop after doing an Empire Today vs. Lowes comparison, customers should ensure that they research as many online reviews as possible. This will help them determine whether there have been any serious complaints about any of these stores as well as which of them will offer the best deals and product ranges. In most cases, existing customers will be more than willing to share their experiences about both of these stores, regardless of whether they have been good or bad. If there are more reviews that are bad than those that are positive, it may be a good idea to shop elsewhere to avoid disappointment.
Shop Available Ranges Before Deciding What to Buy
There may be instances where not all flooring products will be available at both of these stores. As a result, it may not always work out to perform an Empire Today vs. Lowes comparison, especially if a particular flooring product is only stocked by one of the companies. This means that customers who are looking for a particular color carpet or type of flooring may have to be willing to purchase it wherever it is available – performing a comparison will not help in cases like these. The best way for them to ensure that they get a great deal on their purchases in cases like these would be to ask if any discounts or promotional offers are available for the products they have chosen.
Although many customers have preferred shopping for flooring at Empire Today, others have stated that they prefer to make their purchases at Lowes instead. However, in most cases, both of these companies stock a great range of products at good prices, so it is up to customers to decide which of them they will be using. The most important thing is for them to ensure that they are completely satisfied with their flooring after it has been installed.
Empire Carpet vs Home Depot Carpet
When shopping for any type of carpet products for a home or business property, most people will try to find the lowest prices possible. This often results in them going to places like Home Depot and Empire Carpet so that they can obtain a range of comparison estimations. Although it is quite possible that there are a few differences when it comes to Empire Carpet vs. Home Depot Carpet, in many cases, these are relatively negligible.
Same Suppliers
In most instances, all of the carpet supply stores throughout the country will obtain their products from the same suppliers. If this is the case, it will be almost impossible to detect a difference if a customer is trying to compare Empire Carpet vs. Home Depot Carpet products. At best, the end price of the carpeting may differ between the two companies and installation costs and procedures may also vary. However, in cases where either of these carpet companies have promotions or special offers available, customers may be able to save a fair amount of money on their new installation. In some cases, customers who pay cash for their carpeting may also receive a discount.
Types of Carpeting Chosen
When comparing Empire Carpet vs. Home Depot Carpet products or prices, customers need to ensure that they are comparing exactly the same products between the two stores. For example, if a customer has received an estimate from Empire Carpet for a shag rug, they need to ensure that the estimate they get from Home Depot is for exactly the same shag rug. This will enable them to determine whether any of these suppliers are any cheaper than each other or not. It is also important to check whether installation costs and all other costs associated with having new carpets installed have been included in both estimates.
Amount of Carpet Purchased
Comparing Empire Carpet vs. Home Depot Carpet can be challenging at the best of times. However, customers should remember that if they are purchasing large quantities of carpeting from either of these suppliers, they may be able to ask for some form of discount on their purchases. In many cases, both of these suppliers may be willing to discount their products if a customer is ordering carpeting for a large home or even if the carpeting that is chosen is an end of range product. In cases where end of range products are being purchased, it is essential to find out whether there is enough stock to complete the installation.
Anyone who is considering comparing Empire Carpet vs. Home Depot carpet should also take into consideration that Empire Carpet specializes in carpeting and other flooring products, whereas Home Depot will basically only have a small carpeting department. As a result, they may not always be able to provide a product range that is as extensive or as good quality as that which Empire Carpet is providing to its customers across the country.
Empire Today vs. Lumber Liquidators
When shopping for new carpets, many property owners like to compare deals and product ranges from different suppliers, with one of the most common comparisons being Empire Today vs. Lumber Liquidators. Before being able to make a final decision regarding the type of flooring that they are going to purchase, customers will need to remember that not all flooring products are stocked by both of these suppliers.
Empire Today
If comparing Empire Today vs. Lumber Liquidators, the first thing to bear in mind is that Empire Today stocks an extensive range of carpeting, tiles, vinyl flooring, luxury vinyl, laminate products and some hardwood flooring products. This means that customers who are looking for anything other than hardwood, laminate or vinyl would be better off going to Empire Today. However, in cases where basic hardwood flooring, vinyl or wood look tiles are needed, Lumber Liquidators may be the better choice of the 2. Customers who want to shop at Empire Today will normally need to schedule an appointment with one of their sales consultants visit their home or office.
Lumber Liquidators
Customers who own homes and/or officers and who are simply looking for something basic to cover existing flooring will usually fare well when shopping at Lumber Liquidators. This company stocks most types of hardwood flooring, a range of laminate products and some vinyl flooring as well. Customers who may have already performed an Empire Today vs. Lumber Liquidators comparison but who still aren’t sure what to purchase will be pleased to know that they can download a free catalog on the Lumber Liquidators site. This will provide them with an idea of what this company keeps in stock and what can be installed, and it will provide basic pricing estimates per square foot as well.
Points to Remember
When comparing Empire Today vs. Lumber Liquidators, customers need to remember that the cheapest price will not always be the best option. As a result, it is also essential to compare service levels between the companies before making a final decision. One of the best ways to do this is to search online for customer reviews and/or complaints, as this will give a good indication of which companies are better to use. Before agreeing to purchase from either company, customers should also clarify what is included in the estimate price, as one may include full installation, while the other may charge additionally for the service. In some cases, it may also not be possible to compare prices accurately because of the fact that not all products are stocked by both companies.
Many customers who have compared Empire Today vs. Lumber Liquidators have been satisfied with their results. This has enabled them to choose the right flooring for their homes or businesses at prices that are the most affordable for them. In many cases, both of these retailers are known for offering a great range of promotions and discount offers on their products throughout the year as well.
![Today Today](/uploads/1/2/5/5/125574035/727374252.jpg)
![Today Today](/uploads/1/2/5/5/125574035/741844750.jpeg)
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